Doug Geoga, Hospitality Industry Leader, Joins HomeWell Franchising

Burkburnett, TX – January 31, 2023 – HomeWell Franchising Inc., the franchisor of HomeWell Care Services, a leading non-medical in-home care provider, announced today that an affiliate of Doug Geoga has become a shareholder of the company, and Geoga has joined its Board of Directors. He joins HomeWell’s Board Chairman, Bruce Haase, as a key investor in what has become one of the fastest-growing home care franchises in the United States. Haase and Geoga previously worked together at Extended Stay America hotels, where Haase served as CEO and Geoga as Board Chairman.

“We welcome Doug Geoga’s franchising expertise and commitment to the HomeWell brand,” said Crystal Franz, CEO of HomeWell Franchising Inc. “As we venture into new territories and plan for rapid growth, the experience that both Bruce Haase and Doug Geoga bring will help ensure we stay on course and realize HomeWell’s full potential in the non-medical home care industry.”

Newest member of HomeWell Franchising’s Board, Doug Geoga
Newest member of HomeWell Franchising’s Board, Doug Geoga

 Geoga comes to HomeWell with more than three decades of leadership experience in the hospitality industry, including a substantial franchising background. During his 23-year career with the Pritzker family of Chicago, he served as president of Global Hyatt Corporation, the holding company formed to consolidate the worldwide franchising, management and real estate businesses of the Hyatt Hotel chain, and president of the Hospitality Investment Fund LLC, a private equity investment channel for the hospitality sector whose investments included U.S. Franchising Systems, Inc. Geoga also currently serves as an investor in and advisor to Atlantica International, a hotel franchisor and manager in Brazil.

In addition to his hospitality background, Geoga has also invested in and joined the boards of companies across various industries, including RV communities, substance abuse treatment and commercial real estate development.

“HomeWell is one of the most promising participants in our rapidly growing industry,” said Bruce Haase, HomeWell’s Board Chairman. “I am confident that the teamwork that Doug and I have developed over the years will help HomeWell continue to build upon the tremendous momentum we’ve gained in the last few years.”

Since 2020, the franchise has grown by nearly 90%, expanding its footprint in over 25 new states and more than doubling its franchise network. At its current pace, it’s on track to reach its long-term goal of achieving 100 agencies this year.

About HomeWell Franchising:

HomeWell Care Services®, franchised by HomeWell Franchising Inc., provides personal care, companionship, and homemaker services for seniors and other homebound individuals, so they can remain safely in the comfort of wherever they call home. HomeWell is committed to helping people live life more fully and offers special programs for fall prevention, post-medical care, and life enrichment.

HomeWell Franchising Inc. is a premier franchisor with over 50 locations representing more than 100 territories across the United States. The company has a strong pipeline of new agencies set to open. HomeWell has been recognized as a Franchise Business Review Top 100 low-investment franchise and an Inc. 5000 company. For more information on HomeWell or to explore franchise opportunities, visit HomeWell Care Services or HomeWell Care Services Franchising.

For press inquiries, please contact:
Andrew Hurst, Communications Manager

For franchising opportunities, please contact:
Mike Condon, Vice President of Franchise Development

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