Marketing a Home Care Business
In an increasingly online world, marketing in every industry must adapt. That includes the home care industry. Today, people are on social media and search the web in their free time, and online advertising is the best way to make your mark and reach the most people who could benefit from your services.
Paid online and social media advertising are great ways to start your online marketing campaign, as many sites have automated components you can easily set up and then forget about as they draw in new users. Another online marketing tool is SEO, otherwise known as search engine optimization. SEO involves some research and an understanding of how people are looking for your services online.
Many people need assistance in understanding how these tools work and how they apply them to their own business. At HomeWell, our in-house team of marketing experts develop assets, guides, webinars, and partnership resources for our franchise owners to leverage to make the most of your local marketing endeavors.
All-In-One Marketing Technology
As a franchisee, you can also access HomeWell’s marketing technology platform that helps owners manage their online digital footprint. From responding to online client reviews to posting on your social media accounts, we give our clients a seamless snapshot of their marketing.
Similar franchise business software can cost you a pretty penny on top of all the other startup costs your business has, but with HomeWell, you’ll have access to this incredible platform at no additional cost. When it helps you manage your digital presence, you can spend your focus on other places that need your attention. We’ve done the hard part for you so you can do the things you actually enjoy, making you a better manager by giving your clients and caregivers better support.