Marketing and Technology

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Marketing and Technology

Marketing your home care business is an essential way to build local brand awareness and strengthen your reputation in your community. As you pursue growth, you’ll need the right approach to reach potential clients and their families. You’ll also need the right technology to support your team.

At HomeWell, we offer our franchise owners marketing support services that help them grow their client base and reach more members of their community. Take a moment to learn about our comprehensive franchise management approach so that you can see why so many owners franchise with our team.

Download Our Franchise Kit Contact Us


Our Home Care Business Marketing Solutions

As a HomeWell Care Services franchisee, you’ll have access to HomeWell’s extensive marketing and advertising support services. Developing a good reputation is critical in the home care market, and we offer expert tools, resources and industry knowledge to assist you along the way.

When you become a part of our network, you’ll have access to everything you need for marketing a home care business. Instead of wasting time searching for verified vendors and making connections, you can get straight to work using HomeWell’s tools and resources, including:

  • Discounted vendor relationships
  • Branded digital marketing assets
  • In-house local ad support
  • Our storefront of customizable B2B and B2C marketing materials
  • Vetted digital marketing partners
  • Access to our social media, online listings and review management platform
  • Templates for local PR and media efforts

Our team can help you evaluate your current requirements and future objectives to create a custom strategy that helps your business move forward. 

    Take the first step and download our Franchise Kit today to see if HomeWell is right for you. We’re ready to help you build a business of your own while making a difference in the lives of others.

    This is not an advertisement or offer to sell a franchise or a solicitation of an offer to buy a franchise and is for information purposes only. HomeWell Franchising Inc. offers franchises solely by means of our Franchise Disclosure Document. Certain states and foreign countries have laws governing the offer and sale of franchises, including the states of California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states or foreign countries, we will not offer you a franchise unless and until we have complied with all applicable legal requirements in your jurisdiction.


    Frank Davis

    We recognized the value of a system that is already working and where processes are already developed.  We can leverage the expertise of the franchisor in areas to complement our strengths.  We also see a lot of value in the network of fellow franchisees for sharing of best practices.

    Frank Davis HomeWell Franchisee in Overland, Kansas

    Elysa Coleman

    The biggest factor for us in choosing to do a franchise instead of launching a business on our own was really the wealth of knowledge HomeWell provides. We could have gone the route of figuring everything out on our own, but we decided that the training, support, and knowledge the HomeWell team provides was worth the investment.

    Elysa Coleman HomeWell Franchisee in Cypress, Texas

    David Schloss

    HomeWell was the best fit between improving lives and building a business. The HomeWell Corporate Team was a big reason I chose HomeWell.

    David Schloss HomeWell Franchisee in South Palm Beach, Florida

    Lou Romane

    I have a lot of trust in the ownership. They listen to my needs and support me whenever I need.

    Lou Romano HomeWell Care Services in Hackensack, New Jersey

    Marketing a Home Care Business

    In an increasingly online world, marketing in every industry must adapt. That includes the home care industry. Today, people are on social media and search the web in their free time, and online advertising is the best way to make your mark and reach the most people who could benefit from your services. 

    Paid online and social media advertising are great ways to start your online marketing campaign, as many sites have automated components you can easily set up and then forget about as they draw in new users. Another online marketing tool is SEO, otherwise known as search engine optimization. SEO involves some research and an understanding of how people are looking for your services online. 

    Many people need assistance in understanding how these tools work and how they apply them to their own business. At HomeWell, our in-house team of marketing experts develop assets, guides, webinars, and partnership resources for our franchise owners to leverage to make the most of your local marketing endeavors.

    Home Care Marketing Materials

    As a franchisee, you can also access HomeWell’s marketing technology platform that helps owners manage their online digital footprint. From responding to online client reviews to posting on your social media accounts, we give our clients a seamless snapshot of their marketing. 

    Similar franchise business software can cost you a pretty penny on top of all the other startup costs your business has, but with HomeWell, you’ll have access to this incredible platform at no additional cost. When it helps you manage your digital presence, you can spend your focus on other places that need your attention. We’ve done the hard part for you so you can do the things you actually enjoy, making you a better manager by giving your clients and caregivers better support.

    Learn More About How HomeWell Supports Our Owners

    Are you ready to get started? Take the first step and download our free franchise kit today.

    Download Our Free Franchise Kit Contact Us

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