Brand Promise

What Is HomeWell’s Brand Promise? 

In the expanding field of in-home senior care, we forge successful career paths for our owners by adhering to a sound business model and a solid set of principles.

As a franchisor, we provide you with support to curate and train a knowledgeable team. We help you learn your territory and grow your client base. And at the end of the day, we always stand by the HomeWell commitment to provide genuine, quality care for the families and individuals served by our franchisees.

HomeWell Care Services is one of the most unique opportunities in franchising. Our franchise owners are compassionate, business-savvy individuals, who are focused on building a business that serves their community while also enabling them to be on a path to financial success.

How do we prepare our franchisees for success? By promising to support them every step of the way. When you decide to become a HomeWell franchise owner, your ownership path will include the following:

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HomeWell has an open, transparent due diligence process to help discern if our franchise is the right fit for you. Things like our 10-minute skills assessment help you see how your business and leadership style match up with ours.

Before you open for business, you must understand the sales and logistics of home care to keep your doors open. Our training modules are designed by top-notch in-house experts so that you’re getting the best information available.

Our team will be there to answer any questions and help you navigate the challenges of onboarding, launching and maintaining your franchise.

Every HomeWell owner has a dedicated business coach to ensure you have the resources necessary to succeed and a direct point of contact for questions along the way.

A HomeWell team member will visit you at your place of business to check in and make sure you’re thriving in your local market. We’ll also see what we can do to help if you need it.

You’ll have access to the entire network of HomeWell franchisees. We encourage you to connect with one another to share your best business practices and enable everyone to learn from each other.

Every franchisee is different, and we cater our knowledge to meet each one’s unique needs. Every HomeWell franchisee is entitled to a personalized approach to supporting their business and helping them grow!

Why Home Care & Why HomeWell?

People will always be aging, and a significant portion of them will need assistance completing their daily activities. Choosing home care can secure your economic future while giving you the opportunity to connect with your community and give back to them.

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What Is The HomeWell Advantage?

The best part? You don’t need to have any home care knowledge to start! We provide you with tools, resources and training to become an expert in the industry. Working with HomeWell gives you a path to maintaining a home care company than if you were to start a home care business on your own. You’ll appreciate our:

National Reputation

Companies like the Better Business Bureau, the International Franchise Association (IFA) and Entrepreneur’s Franchise 500 have helped us build brand awareness all around the country. In households nationwide, our name provides a sense of security and reliability when individuals need non-skilled home care.

Training and Assistance

You won’t ever have to do things alone — from the very first day you start your training. We help our franchises achieve their goals for as long as their doors are open.

Sales and Marketing Resources

Owning a HomeWell franchise gives you access to all our B2B and B2C sales and marketing materials, brand assets, and digital partnerships for you to leverage in your local markets.


Josh Frommer

HomeWell continuously adds value to my business. They provide professional brochures and training programs, help their owns stay abreast of current trends, know how to incorporate technology into processes, provide good recommendations for partnering with other industry vendors, hold an annual Conference with key brand and industry information, and facilitates access to other franchisees for knowledge sharing.

Josh Frommer HomeWell Care Services in Anchorage, Alaska

Tracie Dominguez

I have never owned a business and know my weaknesses. I wanted the support of a proven business formula. Why reinvent the wheel when it’s been done?

Tracie Dominguez HomeWell Franchisee in Colorado Springs, Colorado

Frank Davis

We recognized the value of a system that is already working and where processes are already developed.  We can leverage the expertise of the franchisor in areas to complement our strengths.  We also see a lot of value in the network of fellow franchisees for sharing of best practices.

Frank Davis HomeWell Franchisee in Overland, Kansas

Kevin Walters

HomeWell, simply put, seems to do it the right way. From the focus of assessments, to the tools in place, the leadership in the Corporate Office and the existing franchise owners — this is an organization set up for success. I want to help build on that success!

Kevin Walters HomeWell Franchisee in Gateway, Florida

Josh Frommer

The HomeWell franchise community is a great group of people that have open discussion, work to help one another, and maintain a healthy amount of friendly competition. I am glad to be a part of this group.

Josh Frommer HomeWell Franchisee in Anchorage, Alaska

Elysa Coleman

The biggest factor for us in choosing to do a franchise instead of launching a business on our own was really the wealth of knowledge HomeWell provides. We could have gone the route of figuring everything out on our own, but we decided that the training, support, and knowledge the HomeWell team provides was worth the investment.

Elysa Coleman HomeWell Franchisee in Cypress, Texas

Mark Fratto

I was reluctant to join a franchise, but what drew me to HomeWell was their family feel; it wasn’t a corporate feel. HomeWell provides us with direction and gives us what we need but also gives us the freedom to do what we feel is best for our franchises.

Mark Fratto HomeWell Franchisee in Beverly Farms, Massachusetts

The environment feels nothing like corporate America. It truly feels like a team, as we all rely on each other—the owners, the corporate office—everyone.

Susie Lerma HomeWell Franchisee in Crossville, Tennessee

Vaishali Nileshwar

I chose HomeWell because I wanted to grow alongside a “growing company”. The HomeWell team is easy to work with and is so invested in my success. The enthusiasm is infectious! After talking to several other companies, I also believe the processes in place.

Vaishali Nileshwar HomeWell Care Services in Stafford, Texas

David Schloss

HomeWell was the best fit between improving lives and building a business. The HomeWell Corporate Team was a big reason I chose HomeWell.

David Schloss HomeWell Franchisee in South Palm Beach, Florida

Ronnie Taylor

The thing that stood out to me the most when deciding to join HomeWell was the transparency of the HomeWell corporate team.

Ronnie Taylor HomeWell Care Services in Cedar Park, Texas

Lou Romane

I have a lot of trust in the ownership. They listen to my needs and support me whenever I need.

Lou Romano HomeWell Care Services in Hackensack, New Jersey

Tim Spaulding

The leadership of HomeWell – they’re there for you – 24 hours a day. You can call them, and they’ll get back with you. You’re not alone.

Tim Spaulding HomeWell Care Services in Clackamas, Oregon

Join Our Network of Owners

Homewell Care Services knows we would be nothing without our franchisees. They bring HomeWell into new communities, furthering our mission of giving back while building confidence in what we do. We’re happy that our brand has become one of your top franchising choices.

When you become a franchise owner with HomeWell Care Services, you join one of the most passionate franchise networks in the country with the backing of an experienced team of franchise professionals. Download your franchise kit today, and you’ll start to see some of the many reasons why we should be your top choice for franchise ownership!


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