HomeWell Owner Spotlight: Danny Caldicott

We sat down with Danny Caldicott, owner of HomeWell Care Services in Natick, Massachusetts, to discuss what drew him to home care and what he finds most fulfilling as a franchise owner at HomeWell Care Services.


“Before I got into home care, I worked 26 years in branding. It was very fulfilling, but the truth is I was looking for something a bit more authentic, and it just felt like I needed to do some soul-searching. That’s how I started to move in the direction of home care.”

“I’m not a big risk taker, and I’m not a natural entrepreneur. I had gone to business school, but I needed a model for doing the business; that’s why a franchise made sense to me. And then, it was just about evaluating which franchise operation and model was going to work, be scalable and allow me to thrive by following the rules of the model, but also giving me the freedom as a business owner to do it my way.”

The HomeWell Advantage

“What it means for me to do this work is at the end of the day and the end of the week, I just feel more comfortable in my own skin. I feel better about how I’m contributing, but I really am just so glad that I had the courage and the fortitude to proceed with HomeWell’s help—a huge amount of help—for me to be able to do this. I think that’s the great service of HomeWell; they’re helping people become their best selves.”

“At the end of the day, it makes you feel pretty good about what you’re doing.”

Do you want to build a business that makes you feel fulfilled and satisfied with the services you provide? At HomeWell Care Services, our franchise owners are equipped with the tools, resources and support to help them achieve their entrepreneurial dreams and invest in their communities. Take the first step by downloading our franchising kit today.

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