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by Patrick Filbin of Home Health Care News | View the original article here
A lot of personal home care providers have been conducting business the same way for decades.
For them to continue to flourish, however, they may have to bring new ideas into the fold.
“One of the biggest opportunities out there is collaboration with your competitors in your local market,” HomeWell Care Services CEO Crystal Franz said during Home Health Care News’ FUTURE event in Nashville. “Some of our franchise owners have territories right next door to each other, and what we find is that when they work together with a fellow competitor, all ships rise even higher.”
HomeWell is a Burkburnett, Texas-based home care franchise with over 80 locations across the U.S.
While home care providers are bound to compete with each other in every market, Franz sees natural ways for competitors to learn from each other – in ways that ultimately better the lives of patients.
“When you have a lack of caregivers, you’re able to share knowledge, share caregivers and share referral sources,” Franz said. “If you can’t service a client but your fellow neighbor can, then it’s an ‘I scratch your back, you scratch mine,’ mentality. The demand is always going to be there.”
With staffing shortages, not every agency can take on every referral they receive. Clients who don’t receive care in a timely manner generally run the risk of experiencing worse health outcomes.
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About HomeWell Franchising:
HomeWell Care Services®, franchised by HomeWell Franchising Inc., provides personal care, companionship, and homemaker services for seniors and other homebound individuals, so they can remain safely in the comfort of wherever they call home. HomeWell is committed to helping people live life more fully and offers special programs for fall prevention, post-medical care, and life enrichment.
HomeWell Franchising Inc. is a premier franchisor with over 50 locations representing more than 100 territories across the United States. The company has a strong pipeline of new agencies set to open. HomeWell has been recognized as a Franchise Business Review Top 100 low investment franchise and an Inc. 5000 company. For more information on HomeWell or to explore franchise opportunities, visit HomeWell Care Services or HomeWell Care Services Franchising.
For franchising opportunities, please contact:
Mike Condon, Vice President of Franchise Development
817-916-8904, franchising@homewellcares.com