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Burkburnett, Texas — November 12, 2024 — HomeWell Care Services is excited to announce the relaunch of its GoHomeWell™ Signature Program, a comprehensive post-medical care program. The newly revamped program, which was initially launched in 2019, now provides franchise owners with advanced tools, resources, and data-tracking capabilities to deliver outcomes-driven care and strengthen partnerships with healthcare providers.
“The updated GoHomeWell Program shows our commitment to using analytics in driving quality care—truly a key step forward for our franchise in a rapidly evolving healthcare ecosystem,” said Michelle Cone, Senior Vice President of Training and Brand Programs. “We’re not just helping clients successfully transition back to everyday life at home, but also helping our agencies equip themselves with practical data around lowering readmission rates to substantiate their services.”
Since its inception, GoHomeWell has been a staple of the franchise’s range of personalized home care services, supporting clients during their recovery journey at home following an extended hospital stay, rehabilitation stay or surgical procedure. The revamp continues to build on the program’s proven approach with several notable enhancements, including HomeWell’s new Readmission Rate Tracker.
“The Readmission Rate Tracker alone highlights our dedication to both data and personal care—something that few competitors can offer,” says Cone.
Cone explains that this innovative tool empowers care teams to measure, monitor, and improve 30-day readmission rates, aligning HomeWell’s commitment to proactive and data-focused client care with broader healthcare trends and client needs.
Franchise owners and care teams can also access new training materials in HomeWell’s Learning Lab, its proprietary learning experience platform, to strengthen partnerships and align with healthcare providers, ensuring GoHomeWell’s client outcomes are prioritized.
Related: HomeWell Franchising Launches Interactive LMS
The GoHomeWell relaunch is supported by the introduction of HomeWell’s newly redesigned Marketing Hub, a brand storefront and platform that equips franchisees with updated collateral, operational resources, and strategic marketing tools.
“The new Marketing Hub empowers franchise owners to amplify our Signature Programs, including GoHomeWell, through customized, locally targeted marketing and streamlined operations support,” said Mishelle Payne, Senior Vice President of Marketing for HomeWell. “With these new tools, our franchisees can deliver a consistent and powerful brand message that truly resonates with clients and partners.”
Together, the GoHomeWell program and Marketing Hub streamline client care delivery, foster relationships with healthcare providers and referral sources, and ultimately reduce costs. The combined resources in the GoHomeWell program and Marketing Hub offer franchisees a comprehensive platform to differentiate HomeWell in the industry.
“The simultaneous launch of the Marketing Hub and the revamped GoHomeWell program comes at the most opportune time,” added Cone. “This dual rollout provides franchisees with the comprehensive support they need to maximize client care and enhance their local outreach effectively.”
About HomeWell Franchising:
HomeWell Care Services®, franchised by HomeWell Franchising Inc., provides personal care, companionship, and homemaker services for seniors and other homebound individuals to help them remain safely in the comfort of their homes. Committed to supporting independent living, HomeWell offers specialized programs in fall prevention, post-medical care, and life enrichment.
HomeWell Franchising Inc. is a premier franchisor with over 50 locations representing more than 100 territories across the United States. For more information on HomeWell, visit HomeWell Care Services.
Press Inquiries: Andrew Hurst, Corporate Communications Manager
817.203.8313, media@homewellcares.com
Franchising Opportunities: Mike Condon, Vice President of Franchise Development
817-916-8904, franchising@homewellcares.com