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In this Q&A, we sat down with José Doyague, owner of HomeWell Care Services in Gainesville, Georgia. After nearly 30 years in corporate America, José felt called to pursue work that held deeper personal meaning, where his business expertise would serve others in more heartfelt and impactful ways. Today, as a HomeWell owner, he is dedicated to creating a workspace where caregivers and team members feel appreciated, supported, and empowered.
Q: Tell us about your background and how you came to HomeWell.
José: Throughout my 30-year corporate career, I’ve focused on building strong, lasting customer relationships rooted in professionalism, accountability, and integrity. Alongside my professional work, I’ve been actively involved in the nonprofit sector—serving as a volunteer and board member for organizations dedicated to serving and empowering the community.
Through these experiences, and from personally witnessing the paths individuals and families take as they navigate care needs, I developed a deep desire to pursue what I consider my North Star: a purpose-driven life of service. HomeWell stood out to me because it aligns with my values and offers the opportunity to make a meaningful impact in people’s lives while building a business centered around compassion and care.
Q: What was it about home care that stood out to you?
José: My wife and I have personally experienced the challenges that come with aging, both through our own parents’ physical and cognitive changes, and from witnessing the emotional toll caregiving took on them as they cared for their own parents. These experiences opened our eyes to the real and growing need for compassionate, reliable support—both for aging individuals and the families trying to care for them.
What drew me to home care was the opportunity to be part of the solution: to assist individuals, young and old, in their daily routines and to help families navigate the caregiving journey with less stress and more support. Providing a service that truly adds value to someone’s life feels deeply meaningful—and I can’t think of a greater gift to offer my community.
Q: What skills, experiences or personality traits do you bring that will help you succeed?
José: I bring a deep commitment to service, a strong sense of accountability, and a personal drive to contribute meaningfully to both my profession and community. Over the years, I’ve dedicated time and resources to supporting nonprofit organizations and engaging in volunteer work, which has strengthened my ability to lead with empathy and purpose.
As a HomeWell owner, I will focus on building a team culture that is aligned with our mission—one where every team member feels empowered, valued, and motivated to make a difference. With integrity at the core of my leadership approach, I will strive to ensure our agency operates with professionalism, compassion, and a clear focus on delivering exceptional care to those we serve.
Q: What would you like your agency to become known for among your clients, caregivers and community?
José: I want my agency to be recognized as a trusted and valued part of the community—where a culture of family, trust, integrity, and joy shines through in everything we do. We will be deeply engaged in community events that promote home care awareness, support individual well-being, and contribute to local improvement efforts.
Our team will take pride in celebrating milestones while embracing continuous improvement. Even when results aren’t perfect, we’ll strive to learn and grow. Clients, caregivers, and community partners will come to know us as responsive, compassionate, and dependable. Our goal is to not only deliver exceptional care but also build meaningful, lasting relationships based on respect, reliability, and heartfelt service.
Do you want to build a business that supports your local community like José? At HomeWell Care Services, our franchise owners are equipped with the tools, resources, and support to achieve their entrepreneurial dreams and help those in need experience happier, healthier lives.
Take the first step today by downloading our easy-to-read Franchise Kit. This is a starter packet for all potential franchise owners to learn more about the overall investment opportunity, HomeWell’s ongoing training and support, and how we address the needs of your specific market.
