When home care agencies talk about the importance of recruitment and retention, the focus is generally on caregivers.
However, creating a sustainable workforce model—one that promotes retention up and down the ladder of an agency—is about more than just the caregivers.
“When we’ve taken a [closer] look at how we can really move the needle, the low-hanging fruit between recruitment and retention is retention,” Michelle Cone, senior vice president of training and brand programs at HomeWell Care Services, said last month at Home Health Care News’ FUTURE conference. “Not just the retention of our caregivers, but retention at the agency level of our key associates.”
Cone referred to a study that suggested that retention at all positions within an organization begets retention elsewhere.
“That, by default, positively impacts the retention of our caregivers,” she said.
HomeWell leaders believe that those in middle management and higher-level positions need to be supported in order for caregivers themselves to thrive.
“One of our strategies at HomeWell is to focus on giving those key associates,” Cone said. “The resources, tools, learning, education and support that they need so that they can —in turn—support and advocate and be there for that caregiver workforce.”
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About HomeWell Franchising:
HomeWell Care Services®, franchised by HomeWell Franchising Inc., provides personal care, companionship, and homemaker services for seniors and other homebound individuals, so they can remain safely in the comfort of wherever they call home. HomeWell is committed to helping people live life more fully and offers special programs for fall prevention, post-medical care, and life enrichment.
HomeWell Franchising Inc. is a premier franchisor with over 80 locations representing more than 100 territories across the United States. The company has a strong pipeline of new agencies set to open. HomeWell has been recognized as a Franchise Business Review Top 100 low-investment franchise and an Inc. 5000 company. For more information on HomeWell or to explore franchise opportunities, visit HomeWell Care Services or HomeWell Care Services Franchising.
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