Equipped with over 15 years of franchising experience, Crystal Franz has held many roles including those in corporate strategy, brand strategy, marketing, and communications. Crystal uses her expansive experience to capitalize on key consumer insights and build successful brands and organizations to meet the needs of its customers. She leads the executive leadership team at HomeWell in their mission to accelerate the company’s growth and continue to establish its brand. Before being recruited to HomeWell Care Services, Crystal gained significant experience in franchising and hospitality having worked for WoodSpring Hotels, a national brand leader in extended stay, and leading the brand and marketing for Comfort Inn and Comfort Suites under major franchisor, Choice Hotels International. Additionally, Crystal has marketing and advertising agency experience and serves her local community as a board member of St. Mark School. Crystal holds a Master of Business Administration degree from Loyola University and a Bachelor of Arts degree in Communications from Elizabethtown College. Crystal currently resides in Baltimore, Maryland with her husband and four children. She is an avid fan of many sports, from little league to the pros, and finds joy in spending time on the field and on the court of her kids’ games. In Crystal’s free time, enjoys cake decorating, podcasts, and dining at local restaurants.