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Burkburnett, Texas — April 2, 2024 — After consecutive years of remarkable growth in revenue, openings and signings, HomeWell Franchising Inc., the franchisor of leading national home care provider HomeWell Care Services, achieved its “Road to 100” initiative in March 2024. The completion of this organizational milestone marks 100 unique franchise owners nationwide and the franchise’s first $100 million in annual system revenue.
“This journey has been both exhilarating and challenging,” said Crystal Franz, CEO of HomeWell Franchising. “It required some ingenuity, grit and collaboration—all qualities that are deeply ingrained in our ethos and that have been essential to our rapid expansion in the home care space. Finishing the Road to 100 underscores the collective efforts of multiple departments and associates, demonstrating what we can accomplish when we work together toward a shared goal, no matter how ambitious it may be.”
From its rapidly expanding owner network and national footprint to bold initiatives such as the Zero-Initial-Franchise Fee introduced in 2022 and the conversion initiative in 2023, Franz explains that HomeWell has experienced quite a series of firsts in the last few years and has been unafraid to innovate, even break industry molds, on its way to accomplishing this initiative. “You don’t become the nation’s fastest-growing home care franchise without making some bold moves along the way,” said Franz. “After years of hard work implementing new strategies, sometimes even going back to the drawing board to find solutions, we are now a key player in our industry, setting standards and higher expectations for clients, entrepreneurs and our owners.”
Related: HomeWell Franchising Celebrates Record-Setting Results from 2023
Brad Himmeger, Vice President of Franchise Services, believes that HomeWell’s focus on fostering a collaborative environment for franchisees has been instrumental to its widespread growth.
“We believe in standing shoulder to shoulder with our franchise owners, supporting them every step of the way as they strive to achieve their goals,” said Himmeger. “Through personalized coaching, opportunities to connect with fellow owners and access to an extensive network of national and local vendors, we empower our franchisees to overcome challenges and scale their agencies. It’s been incredibly rewarding to witness their growth and contribute to their success.”
CEO Franz explains that one of the most fulfilling aspects of this achievement for HomeWell’s Executive Leadership Team was assigning a bonus structure for all the franchisor’s associates, particularly honoring those who have been at HomeWell the longest. “The way that the bonus structure was set up—it essentially rewarded the most to those who have been a part of our growth journey from when HomeWell was barely on the map to where we are now with our current nationwide presence spanning 33 states. We wouldn’t be the organization we are today without their loyalty and dedication.”
Looking ahead, HomeWell anticipates more of the same—which, in this franchise’s case, equates to more broken records, organizational firsts and plenty of success stories. “Where one road ends, another begins,” stated CEO Franz. “This journey may be complete, but we’re just closing this one chapter in our story. The best is still yet to come, not just for us as a franchisor, but for our owners, their staff, and most importantly, the families throughout the United States who directly benefit from our growth.”
About HomeWell Franchising:
HomeWell Care Services®, franchised by HomeWell Franchising Inc., provides personal care, companionship, and homemaker services for seniors and other homebound individuals so they can remain safely in the comfort of wherever they call home. HomeWell is committed to helping people live life more fully and offers special programs for fall prevention, post-medical care, and life enrichment.
HomeWell Franchising Inc. is a premier franchisor with over 100 franchise owners representing more than 170 territories across the United States. The company has a strong pipeline of new agencies set to open. HomeWell has been recognized as a Franchise Business Review Top 100 low-investment franchise, an Inc. 5000 company, and consecutively ranked among the nation’s top franchises in Entrepreneur magazine’s Franchise 500®. For more information on HomeWell or to explore franchise opportunities, visit HomeWell Care Services or HomeWell Care Services Franchising.
For press inquiries, please contact:
Andrew Hurst, Communications Manager
817.203.8313, media@homewellcares.com
For franchising opportunities, please contact:
Mike Condon, Vice President of Franchise Development
817-916-8904, franchising@homewellcares.com