Mishelle Payne

Mishelle comes to HomeWell with extensive experience in building new brands and establishing best-in-class marketing for a variety of industries and audiences. Mishelle has been with HomeWell since 2018. In her time at the company, she has brought the updated brand positioning to life through a new brand identity, launched a marketing asset resource for the system and established all the marketing collateral templates. Prior to joining HomeWell, she served as VP, Creative for WoodSpring Suites at Choice Hotels International where she was a co-founder of the WoodSpring Suites identity and established all creative touch points for the brand used in digital and traditional advertising, marketing, and sales initiatives, and all eCommerce efforts, to name a few. She also established the brand guidelines, photography guidelines, marketing platform, and franchisee marketing standards. Mishelle served as an elected member of WoodSpring’s Marketing Committee which met regularly with franchisee representatives. Mishelle previously held leadership positions at Rosetta Stone and Carfax Vehicle History Reports, where she led the creative services department and was part of the team that established the well-known CAR FOX. She earned her BA in Graphic Arts from East Carolina University’s School of Art and Design. Mishelle is a Northern Virginia native where she currently resides with her husband of 15 years, their two children, and their rescue dog. In her free time, Mishelle enjoys running, a good book, gardening, painting, and other creative endeavors.