News & press

Why Start an In-Home Care Business?

February 16, 2021

The thought of starting your own business from scratch might seem overwhelming. There are so many options and choices that getting started can feel like a hurdle. With a franchise, you don’t have to start from scratch as much of the infrastructure and assistance is already there. And, with the existing franchise system, there is already a network of entrepreneurs that have gone through the same steps making them the perfect resource to tap into for advice. Starting an in-home care business can be rewarding in many ways. With in-home care, you can be profitable and make a difference in your community.

Create a rewarding career.

Running your own business and being your own boss can be a welcome change from the monotony of the corporate world. With a home care business, you will directly affect the lives of your clients, staff, and their families. This can create a sense of purpose and ownership that will leave you feeling fulfilled.

Make a positive impact.

An in-home care business serves the local community by providing a care option for those that need it the most. Families that are searching for care for their loved ones want to find a trusted source. By being that trusted source, you will be providing peace of mind for your clients and their families. A lot of referrals will come through recommendations and word of mouth. Getting involved in your community will definitely help to boost business. But the impact doesn’t stop there. You’ll be working with your team, building a culture, and creating jobs in your community.

Home care is a booming industry.

According to a study by the Home Care Association of America and the Global Coalition on Aging, the number of Americans over the age of 65 will reach 84 million by 2050 and Americans over 85 are on pace to triple by 2040. And research from the National Conference of State Legislatures and AARP Public Policy Institute shows that nine out of ten Americans 65 and older want to stay at home for as long as possible, and 80 percent think their current home is where they will always live. It’s where they raised their children and created a lifetime of memories. Our data is also showing that many of the referral sources that our agencies partner with want to be able to send patients home versus keeping them longer in the hospital or rehabilitation center. And that’s just one segment to tap into. Many people who are seeking treatment for illnesses such as cancer or have undergone a surgery also need in-home care. The in-home health care industry has been growing and does not show signs of slowing down.

Health care experience is not required.

While having health care experience can be beneficial, it’s definitely not required to start your own in-home care business. Our corporate team includes a franchise development staff that will help you along the discovery process and answer all your questions. We also offer rigorous training in areas such as operations, sales, and marketing. And our franchise services team will continue to support you along your journey to ensure your success.

In-home care is recession resilient.

The need for quality in-home care services will never go away, and the pandemic has only highlighted its necessity. In fact, even the perception of in-home care has evolved, and it is now recognized as an essential business. Demand has grown while other businesses may be faced with continuing challenges. We offer our services directly in the home of our clients, making it resilient to recession and the pandemic.

It’s a great time to get into home care. The industry will only continue to grow as the population continues to age and more people want to stay at home. Contact us today to find out more. Our franchise development team can help you find out if a HomeWell Care Services franchise is the right opportunity for you.