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Honoring Veterans During Military Appreciation Month

April 23, 2021

May was officially dedicated by Congress as Military Appreciation Month in 1999. Every year throughout the month of May, we honor the men and women who have sacrificed so much for our country’s freedom. According to the U.S. Census Bureau, in 2019, there were more than 18 million Veterans in the United States. In 2020, the unemployment rates for Veterans increased to 6.5%. Many veterans struggle to enter the civilian workforce due to a variety of reasons, including not being able to translate the skills learned in the military to civilian work.

At HomeWell, we know Veterans possess the skills needed to be a successful franchise owner. Some transferrable skills that an owner of a home care agency should have include:

Leadership Skills
Time Management
People Management
The Desire to Help People

Brandon Clifford, SVP of Development and Franchise Services said, “Helping Veterans become business owners is really important to our company. They’ve served our country so giving back to them was an initiative I wanted to bring to HomeWell Care Services. Many Veterans are a great fit for our brand because of the skills and training they learn in the military.”

HomeWell provides a 20% discount off the franchise fee for Veterans. In a recent blog, we featured three of our Veteran owners who were able to take advantage of the discount and opened their HomeWell Care Services agencies last year.

Recently we’ve attracted two more Veterans to our franchise system. Brandon Phipps and his behind-the-scenes business partner, Jeff Standridge, will be opening their HomeWell Care Services agency in Little Rock, AR this year. Both are Veterans of the U.S. Military.

HomeWell Care Services proudly supports the men and women of the U.S. Military. Learn more about our Veterans’ Discount.


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