News & press
HomeWell Implements New Owner Identification Strategy Driving Record Growth
March 24, 2022
HomeWell Care Services CEO, Crystal Franz, has a lot to be hopeful for in 2022. After a record-breaking growth year in 2021, Franz said there is no plan for the company to slow down, reports Patrick Filbin with Home Health Care News
In the year ahead, HomeWell Care Services is planning for rapid expansion and national brand recognition.
“One of the biggest trends that we see are corporate-level folks who want to get out of the rat race, and they want something that they can call their own, where they can call the shots and reap what they sow directly,” Franz said. “They have this really great business acumen, but when they wake up and look at themselves in the mirror, they want to feel good about what they’re doing every day.”
HomeWell Care Services’ entire marketing strategy for finding new success owners has shifted, Franz stated.
With proven owners and a well-established brand, the HomeWell was able to put that financially impressive year together in 2021. Franz attributes HomeWell’s agencies, its leaders and their ability to rise to the occasion during the COVID-19 pandemic as the main reason for the company’s success.
In 2021, HomeWell Care Services executed 17 new contracts with 15 of those being new owners and two territory expansions. The company opened 12 new locations in 2021 across the nation.
“I think the biggest business opportunity that we are excited about is looking to continue to build those partnerships across the continuum of care with different referral sources,” Franz said. “One of the things we’re focused on is being more data-driven and teaching our owners how to be more data-driven. And that requires us to be more purposeful in how we do our business.”
Read the Full Report with Crystal Franz and Home Health Care News Here