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HomeWell Franchising Inc. Reports Record-Setting 2021 Results

March 10, 2022

Burkburnett, Texas, March 10, 2022 – HomeWell Franchising Inc, the franchisor of leading non-medical in-home care provider HomeWell Care Services, today released its 2021 franchise development and financial results. HomeWell’s record-setting results, which include year-on-year revenue growth of more than 40 percent in several key areas, position the company for rapid expansion and national brand recognition in 2022.

2021 Franchise Development Highlights

  • 17 executed contracts: 15 new owners and 2 expansions
  • 12 new open locations
  • 26 territories awarded

2021 Annual Growth Financial Results

  • Corporate revenue growth increased 40 %
  • System revenue growth increased 41 %
  • Royalty revenue growth increased 48 %

“We truly are a company of success stories,” says Crystal Franz, CEO. “From the success of our franchisees in meeting their personal and professional goals to the success stories of our caregivers in their career paths and the success stories of the clients that we serve, HomeWell is leading our industry and changing lives for the better.”

“As we build our momentum towards becoming a national brand, there are no signs of slowing down. Our agencies are navigating industry-level challenges like caregiver recruitment with creative, collaborative approaches to hiring and retention. Our corporate team is scaling to give new and existing franchisees the best-in-class resources, training, and support that they deserve. We’re earning prestigious national awards and endorsements based on the feedback of clients who appreciate HomeWell’s trusted care and true compassion.”

With a focus on strategic expansion across the U.S. through franchise-owned development, HomeWell joined the Inc. 5000 list of fastest-growing private companies in the United States in 2021. The company is known for its innovative, proactive care programs that promote healthier and happier living wherever clients call home. Thanks to strategic investments in its system development and growth, HomeWell’s agencies are thriving and increasing nationwide; the company expects to have over 100 HomeWell Care Services franchises by the end of 2023.

Strategic responses to increasing demand

“The last two years have illuminated the value of providing and receiving care at home, leading to a rapid increase in demand,” says Casey McCleskey, CFO. “Our agencies and their exceptional teams have proven their worth to clients, families, and referral sources across the continuum of care. Potential agency owners are paying attention and recognizing the opportunity to build sustainable businesses that make a positive impact, fueling our system’s record growth.

“We have responded by investing significantly in our infrastructure, scaling for a bright future with new support staff and initiatives to support additional owners and system growth. We’re strengthening our training and business coaching teams. We’re focusing more than ever on franchisee engagement to help our owners grow and succeed. The net effect is a momentum that positions HomeWell to go from strength to strength.”

A growing pool of exceptional owner-investors

“The increase in demand for home care, and its growing value, has attracted a new pool of owner-investors who see scalability and a potential to impact communities for the better,” says Brandon Clifford, SVP of Development and Franchise Services. “We are well prepared to meet this increasing interest.

“Over several years, we’ve made a sophisticated effort to model the traits and talents of our most successful owners to identify new owners who share similar profiles. The result is a strong pipeline of exceptional candidates and new owners. They join a fully engaged franchisee community that shares a high level of sophistication, business acumen, compassion, and the desire to help people. We’ve invested strategically in understanding where to find our owners and how to set them up for success.”


HomeWell Care Services®, franchised by HomeWell Franchising Inc., provides personal care, companionship, and home maker services for seniors and other homebound individuals, so they can remain safely in the comfort of wherever they call home. HomeWell is committed to helping people live life more fully and offers special programs for fall prevention, post-medical care, and life enrichment.

HomeWell Franchising Inc. is a premier franchisor with over 50 locations representing over 100 territories across the United States. The company has a strong pipeline of new agencies set to open. HomeWell has been recognized as a Franchise Business Review Top 100 low investment franchise and an Inc. 5000 company. For more information on HomeWell or to explore franchise opportunities, visit HomeWell Care Services or HomeWell Care Services Franchising.

For press inquiries, please contact:

Chris Pilbeam, Communications Manager


For franchising opportunities, please contact:

Kristina McGarvey, Franchise Development Director


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