News & press

HomeWell Care Services Hires Erika Ehlers as Senior Director of Training

March 15, 2022

HomeWell Care Services, one of the nation’s leading non-medical in-home care providers, has hired Erika Ehlers, a 25-year learning and training veteran, as Senior Director of Training. Ehlers is the latest in a series of strategic hires by HomeWell to support new and future owners of the rapidly growing franchise brand, which recently posted record results for 2021 

Erika joins HomeWell with a track record of implementing learning programs and systems that drive performance, engagement, and ROI, most recently at T. Rowe Price as Vice President and Learning Lead. She has previously held learning leadership roles at GlaxoSmithKline, Choice Hotels International, and WoodSpring Suites.  

“I’ve worked across many different industries and was drawn to HomeWell because of its mission, its people, and its community of owners,” says Erika. “HomeWell’s franchisees are fantastic people: friendly, compassionate, and committed to impacting people’s lives for the better.  

“I’ve been struck by how collaborative they are in sharing knowledge and learning from each other. Their desire to help others extends to their peer relationships as well—and for a learning professional, that’s a wonderful situation because peer learning is such a valuable complement to our learning content and facilitation. Our training programs become doubly impactful when owners are also gaining insights from peers who are already in their shoes and doing what they’re doing.” 

HomeWell, which expects to have 100 U.S. franchises by the end of 2023, is investing significantly in its team to support new and existing owners. The company has seen a substantial increase in interest from potential owners who see demand, scalability, and the potential to impact communities for the better. HomeWell has responded with new hires and initiatives, including a team of franchise business coaches, to deliver exceptional training and coaching on how to operate and grow a home care business.    

“For those who are interested in pursuing business ownership within the home care space but may be apprehensive due to a lack of knowledge about the health care industry, HomeWell is the brand for you,” says Michelle Cone, SVP of Training and Brand Programs. “We provide purposeful, intentional learning opportunities that ensures each owner can confidently speak the language and learn to operate not just a franchise business, but a home care franchise. Everything we have developed has been created from the ground up by experts who have worked within the continuum of care: healthcare organizations, the home care space, and the facility space.” 

“On the other side, our Franchise Services team is stacked with franchise business coaches who’ve owned and grown successful businesses outside of healthcare. Together, our team is perfectly positioned to offer outstanding training and development programs and more, much of it delivered by the company’s senior leadership.” 



HomeWell Care Services®, franchised by HomeWell Franchising Inc., provides personal care, companionship, and home maker services for seniors and other homebound individuals, so they can remain safely in the comfort of wherever they call home. HomeWell is committed to helping people live life more fully and offers special programs for fall prevention, post-medical care, and life enrichment.  =

HomeWell Franchising Inc. is a premier franchisor with over 50 locations representing over 100 territories across the United States. The company has a strong pipeline of new agencies set to open. HomeWell has been recognized as a Franchise Business Review Top 100 low investment franchise and an Inc. 5000 company. For more information on HomeWell or to explore franchise opportunities, visit HomeWell Care Services or HomeWell Care Services Franchising. 

For press inquiries, please contact: 

Chris Pilbeam, Communications Manager 


For franchising opportunities, please contact:  

Kristina McGarvey, Franchise Development Director 


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